Showing posts from November, 2023

Best Practices for Using Publication Lists in Salesforce Marketing Cloud

In the dynamic world of digital marketing, managing how and when to engage with customers via email can often be a complex task. Salesforce Marketing Cloud (SFMC) provides a variety of tools to enhance these interactions, one of which is the use of publication lists. As a consultant in the Salesforce marketing space, I've encountered implementations of publication lists, each with its unique challenges and benefits. Understanding Publication Lists Publication lists in SFMC are essentially segregated lists that allow marketers to manage subscriber preferences across different types of communications, such as commercial and transactional emails. These lists are particularly useful for organizations that need to adhere to strict compliance standards or wish to provide subscribers with granular control over the types of emails they receive. Case Study: A Common Challenge Recently, I worked with a client who used two separate publication lists: one for commercial mass emails and another

Leveraging Local SEO to Amplify Small Business Success

As an digital marketing strategist with over 15 years of industry experience, I've seen firsthand the transformative power of effective search engine optimization (SEO). In today's digital-first world, local SEO is not just an option but a necessity for small businesses aiming to stand out in a crowded market. This article explores the strategic advantage of local SEO and how small businesses can leverage it to expand their reach and enhance their market presence. Why Local SEO Matters Local SEO is about optimizing your business’s visibility for geographically related searches. This includes the local pack (map listings) and organic search results, primarily focusing on enhancing visibility in specific localities where your business operates. Given that nearly half of all Google searches are local queries, there’s a significant opportunity for small businesses to capture attention from nearby customers actively looking for services or products like yours. Strategic Steps to Max